The best way to introduce yourself and your business to an audience is with visual storytelling through video. From telling about your origin, to an overview of business services, videos can be easy, affordable, and accessible options for organizations of all sizes.
Most media pros will confirm that strategic digital marketing is key to success and profitability for businesses. Whether it is social media, web banner ads, emails, television, or just a new website, using video to tell your story goes a long way to help businesses connect with their target audience, customers, and other businesses.
In a world where consumers are bombarded with constant content, it is important to have a digital strategy to help your business stand out among the rest. A marketing effort requires something informative, approachable, friendly, fun and effective, where audiences can get a great sense of who you are, what you do, and why they need your services.
Videos play a huge role in getting the word out to consumers, and then also help to keep them engaged with you and your brand. Not only are videos easy to consume, but they’re shareable and can last forever, helping to create additional ambassadors for your brand through your supportive audience.
We work with clients to customize the scope of work, purpose, objective and cost for all multimedia offerings. LStop Media helps tell your story, providing a personal introduction that resonates with people and other businesses. Video provides aspects and opportunities for marketing that are unique. Motion is eye-catching, and videos attract your eye more than anything else on the internet. If a picture is worth a thousand words, then a 1 second video can be 24,000 words, since it has at least 24 frames per second. Every bit of movement is a new story and image for the eye to watch, and we naturally as humans are drawn to looking at motion.
“Not only are videos easy to consume, but they’re shareable and can last forever”
Video is also flexible. You can make multiple versions for different channels of delivery. Whether it is a short and sweet video for social media, or a longer and more thorough piece for your website, our team helps clients get the absolute most out of the content and stories we make and create for them. We always make sure clients walk away with the most accessible, shareable, captivating, and informative content for all of their modes of visual communication.
Another and very important reason you should use video for your business is because of the Search Engine Optimization benefits. Google owns YouTube and there are millions of videos that are highly searchable, meaning you definitely want to participate if for no other reason than SEO. The content you put into your video can add your company’s visibility simply by being on multiple platforms. Video is rapidly becoming the #1 form of social media content across all sites.
Videos are becoming more and more affordable and crucial to legitimize a business. If you are thinking about a video, there are multiple affordable options that LStop Media can customize for you.
Feel free to get in touch with us to learn more about how we can help you strategize the kind of video you need and the best uses for it.
-Jon Silver is a Senior Art Director and Web Developer